Objective: Develop an omnichannel digital marketing campaign for Emirates Airline to make people want to visit destinations and feel safe again. Give consumers the confidence they can travel again and compel them to “get back to the life they want to live.”
Key Thought - Reinforce the safety of travel and the joy of discovery.
Key Thought - Reinforce the safety of travel and the joy of discovery.
This showpiece reflects the learning through the whole Bootcamp, from researching and exploring the problem space, to strategically bringing a concept into reality through iterative refinement and strategic selection.
The Opportunity Identified: Target Gen Z and Millennials, leaning on the concept of “Nostalgia”.
