Objective: Create a digital marketing campaign for Patagonia focused exclusively on search.
Conduct an SEO audit followed by content recommendations. Use Organic and Paid search, improve the search visibility of their Men's & Women's Rain Jackets with the desired outcome of an increase in sales. The campaign must align and reflect Patagonia's mission statement:
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Project Duration: 2 weeks
